Market Innovations

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We use our knowledge and imagination to innovate products to meet a range of consumer needs.

For example When Aswini felt there was a gap in baby powders which are made from natural herbal products, Aswini came up with Subhra Baby Bath Powder prepared specifically for baby skin.

We have started point of purchase promotions and have expanded our reach in rural markets

We have introduced new packaging or ingenious pricing to rope in a large, new section of buyers and enabling penetration into non-urban markets.