History

2007-2016 Details

  • 2015 Launch of Aswini Hiran Knee Pain Reliever oil.
  • 2013 Launch of Aswini Hairoil in North Indian States.
  • 2012 Launch of Reetha Shampoo With Conditioner, Hibiscus Shampoo and Anika Detergent.
  • 2011 First Export order from Dubai & Qatar.
  • 2011 Export order for Diabetic Aata from Singapore, Malaysia.
  • 2011 Launch of Aswini Winter Body Oil.
  • 2010 Launch of Aswini Amla Shampoo.
  • 2009 Launch of Aswini Hair Oil in Kerala.
  • 2009 Export orders from France & Europe.
  • 2008 Aswini Diabetic Aata launched with huge success in AP, Tamilnadu, Karnataka & Maharashtra.
  • 2008 Launch of Aswini Anika Detergent in Andhra Pradesh.
  • 2007 Launch of Aswini Hair Oil in West Bengal.

2000-2006 Details

  • 2006 Launch of Aswini hair oil in Andaman & Nicobar islands and Orissa. Touches sale of 1 crore in the month of October, 2006..
  • 2006 Launch of Aswini Kunkudkai Shampoo in Andhra Pradesh.
  • 2006 Second export consignment to Srilanka.
  • 2005 Aswini does its first official exports to Singapore & Malaysia.
  • 2004 Aswini launches Hair Oil in Maharastra & Goa. Huge success. Becomes leading medicated hair oil brand in both states.
  • 2003-04 Strong impetus to Research & development activities. Introduction of TQM (Total Quality Management), Revamping of product and finally Aswini Hair oil repositioned and launched as IMPROVED ASWINI HAIR OIL with heavy advertisement spends.
  • 2000-03 Record sales growth for Aswini Hair Oil of more than 400% in South India. Aswini regains its lost position i.e. the No.1 position. Pushes back leading brands far behind, achieves all time record sales and becomes the highest selling medicated hair oil in India with presence in just 3 states.