ASWINI HOMEO HAIR OIL
Aswini Homeo Arnica hair oil popularly known as Aswini
Hair oil is a medicinal oil which has to be used on to the skull. Since
its launch in Andhra Pradesh in the year 1991, the sales of the product had recorded
steady growth. In 1994, Aswini Hair oil acquired the highest
market share in Andhra Pradesh, Tamil Nadu and Karnataka. The magical performance
of the product had created overwhelming response in the southern India and soon
opinions and enquiriesstarted flodding in from various corners of the country
and even outside.  
The product uses pure coconut oil as its base. The coconut oil used is extracted from the best quality copra available in Aleppey district in Kerala. Next, the oil is enriched with a variety of medicinal herbs eminently suired for hair problems.
The oil has to be directly massaged on to the scalp. For best results apply Aswini before sleep overnight.
The benefits of using the hair oil are many:
1. Checks hair loss
2. Controls and prevents dandruff
3. Promotes hair growth
4. Keeps the scalp cool
5. Reduce headache
6. Prevents premature greying of hair
7. Ensures sound sleep
Aswini hair oil is grateful to all its customers and specially to those who had written us back about their experience with our product.
IMPROVED ASWINI HAIR OIL – After reaching its peak in 1994,1995 and 1996 the sale of Aswini Hair oil started showing steady decline in 1997, 1998, 1999. This induced the company to do a survey in 1999 in which lot of its consumers were interviewed and simultaneously several R&D activities were streamlined to assure overall improvement in the performance of the product. The manufacturing facilities were upgraded and strict quality checks was reinforced. After a year the quality of Aswini Hair oil was improved to a considerable extent and the company roped in ITM (Institute of Technology and Management) to undergo a survey to test the efficacy of the product. The results of the survey was highly encouraging and the product was repositioned as IMPROVED ASWINI HAIR OIL. The reaserch results are given in the table below
 |
Institute For Technology and Management
Hunter Road, Warangal – 506001, Andhra Pradesh, India.
Ph.No. 0870 2571638, Fax: 0870 2569083 |
IMPROVED ASWINI
HOMEO HAIR OIL SURVEY REPORT
AFTER 45 DAYS OF ITS USE REGULARLY
| PROBLEM |
TOTAL USERS |
SATISFIED USERS |
DISSATISFIED USERS |
SATISFACTION% |
| HAIRFALL |
70 |
62 |
8 |
89 |
| DANDRUFF |
63 |
47 |
16 |
75 |
| HAIRSPLIT |
53 |
36 |
17 |
68 |
| COOLING |
64 |
56 |
8 |
87 |
| GREYING |
46 |
25 |
21 |
54 |
| HEADACHE |
58 |
41 |
17 |
71 |
ITM Report
NOTE: THE RESULTS WERE OBTAINED AFTER USAGE OF 100ML OF IMPROVED ASWINI HAIR OIL (20-25 APPLICATIONS) IN EACH CASE.
Huge thrust was given in media advertisement with especial emphasis on Electronic media. In the year 2001, 2002, 2003 & 2004 the sales of Improved Aswini Hair oil once again shot up and at the end of 2004, the sales of the product had risen by more than 400% in Southern Sates (Andhra Pradesh, Tamilnadu, Karrnaka) and is still steadily increasing. We, the employees of ASWIN HOMEO & AYURVEDIC PRODUCTS LIMITED and other associated companies are proud of the achievement and our entire focus now is EXPANDING through CONSUMER SATISFACTION. We want to prove that homeopathy is the best in solving hair related ailments like HAIR FALL, DANDRUFF, PREMATURE GREYING, SLOW HAIR GROWTH etc.. of which an estimated 40% of the population in India are suffering with.
|
